Thinking of making an online presence for your business? But don’t know how to? Do you own a website or a marketplace like Amazon, Flipkart, eBay, or Social media marketing?
You might be thinking to expand your business from the local market to online selling but don’t know how to start with.
In this edge of the internet, it is essential to have an online presence for your business but do not know from where and how exactly to start with?
If you are a trader or manufacturer or retailer you might be thinking to have your own website but have no idea what type of website you need or to start selling on a marketplace or social media.
Let’s begin.
For tangible products, I would recommend starting with a marketplace like Amazon, Flipkart, eBay, etc. If you are a professional or service provider you can go with a marketplace like Upwork, Fiverr, freelancer, etc. Because having your own eCommerce website is expensive at the initial stage. It’s a good idea to start selling it on a marketplace website first, once you succeed in the marketplace the next step you can plan for having your own website.
Now, you might be thinking, how much does a website cost me?
Below are some expenses to have your own website:
- Website development cost (one-time expense)
- Web Hosting and Domain name (Every year) (Approx. $27.35 per year for both domain and hosting at HostMines.com
- Website maintenance cost – If you need an upgrade of extra features or have added additional pages, etc. (This is an optional cost not mandatory)
- SEO, Digital Marketing and website promotion
You can start with a simple and basic website that has a product/gallery display of your website and information about your product. This type of website costs cheaper around $200 and a basic hosting plan will work for it. The startup web hosting plan costs less than $1 per month and even less. Get a Flat 40% discount for new signups.
The .com Domain name costs Only $12.95 per year. Hence the initial web hosting cost is 70% less with HostMines.com
Here is a chart of web hosting and domain price of HostMines.com
Web Hosting Plans:
Domain Registration Price per year:
For eCommerce, the website cost is roughly $500 which includes the shopping cart and payment gateway integration. You can choose a payment gateway like PayPal, or PayUMoney for which do not have to pay any annual maintenance cost. They only charge for transaction costs, a fixed amount of percentage from 2% to 5% per transaction.
The Marketing Cost of Your Website
There are several different ways to promote a website like social media promotion on Facebook, Instagram, Youtube, LinkedIn, etc. And paid Ads on Google Ads and Facebook ads drive more traffic to your website.
To get organic traffic to your website, SEO is a must. The cost of SEO is depending on what type of SEO agency you hire for your website. Approx from $100/mo to $800 per month the price depends on which agency you select and the package they offer for your website on what amount of work and time they give for your website promotion.
Generally, SEO covers on-page SEO and off-page SEO. On-page SEO includes keyword research, meta, title, and keyword description on your website. Off-page SEO includes link building, directory submission, blog posts, article writing, press release, social bookmarks, etc.
To get organic traffic to your website, SEO should be done for a minimum of 6 to 12 months. Then after you can promote your website as per your marketing budget or free on your own way on social media sharing.
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Use the Google Webmaster Tool and Google Analytic
Google webmaster is now Google Search Console
Google Search Console tools help you to measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
